Unifying Digital Outreach for CAD Training Powerhouse
Asia's largest network of CAD training centers transformed its digital landscape, consolidating marketing efforts to enhance brand presence and engagement across multiple educational domains, powered by Lexcis' integrated DMaaS approach.
Engagement Area
Digital Marketing, Social Media, Web Content, Content Marketing, Marcom, CorpCom
01
Challenge/Driver
- To consolidate diverse marketing efforts across a multitude of platforms and disciplines.
- The necessity to elevate the brand's digital presence and attract a broader audience across educational domains.
02
Digital Transformation Value
- Streamlined digital marketing operations and unified brand messaging across all channels.
- Enhanced visibility and engagement within the engineering, technology, and creative sectors.
03
How did Lexcis Help
- Lexcis provided comprehensive DMaaS, integrating various aspects of digital marketing under a cohesive strategy.
- Developed and managed a rich content ecosystem that included web content, social media management, and specialized microsites for different courses and services.
- Delivered tailored marketing communications and corporate communications, ensuring consistency and quality across all digital touchpoints.