Unifying Digital Transformation for a Premier Retail Destination
An iconic retail and entertainment destination masterfully managed a complex digital transformation, uniting diverse teams and stakeholders to enhance its online presence and customer engagement, driven by Lexcis' strategic PMaaS approach and cross-functional coordination.
Engagement Area
Digital Transformation Initiative
01
Challenge/Driver
- Managing a multifaceted digital transformation project involving numerous stakeholders: development and marketing teams, sales personnel, printing agencies, influencers, and real estate leasing and sales teams.
- Ensuring cohesive project execution across diverse channels and disciplines to achieve a unified digital transformation goal.
02
Digital Transformation Value
- Successfully orchestrated a comprehensive digital overhaul, enhancing the mall's online presence and operational efficiency.
- Improved customer engagement through integrated digital marketing efforts and a revamped online user experience.
03
How did Lexcis Help
- Strategic Initiation and Holistic Planning: Established clear objectives and devised a project plan that accounted for the roles and deliverables of all involved parties, from internal teams to external agencies.
- Agile Execution with Expert Coordination: Applied agile project management practices to accommodate the dynamic nature of digital transformation efforts, ensuring flexibility in execution and timely adaptation to market feedback.
- Cross-Functional Team Leadership: Led the coordination between diverse teams and agencies, ensuring seamless communication and alignment with the project's strategic vision. Special emphasis was placed on integrating efforts across digital platforms, in-store technology enhancements, and external promotional activities.
- Stakeholder Engagement and Communication: Maintained robust communication channels with all stakeholders, including regular updates and feedback sessions to keep the project on track and aligned with the mall's business goals.
- Closure and Continuous Improvement: Wrapped up the project with a comprehensive review, identifying successes and areas for future enhancements. Implemented a framework for ongoing digital innovation, ensuring the mall remains at the forefront of retail and entertainment experiences.