Email marketing is one of the oldest and traditional method of marketing. This technique is also said to be one of the most effective one to pull in leads. Although due to a rapid rise of some other tools and techniques, email marketing experienced a slight fall in popularity. Despite of all the hurdles, it is still the primary method of marketing.
Here are some of the best practices that you can adapt to generate leads for your business.
Keep the Main message and CTA on Top
The email should always contain the main message and the Call-To-Action on the top. Not having this message above the fold may not pull in leads. It is important to have these elements on top because a reader might not necessarily read the full email and delete it. Having the main message and the CTA somewhere at the bottom might not deliver the message you wanted to share with your business prospects.
Incentives in the subject line can increase the open rates up to 50%. Words such as “Buy 2 get 1 Free” or “Free shipping on purchase of more than $30” right in the subject line can drive in more customers than in the case not including them.
Use Few Typefaces
Avoid using more than two to three typefaces in your email. The more cluttered the email looks, the fewer prospects it generates.
Use your logo in right place
People usually read from left to right and top to bottom. It is therefore best to place your company logo on the top left corner of the website. The logo should be clearly visible having perfect size and visibility.
Write a convincing subject line
The subject line should no more contain more than 30 to 50 words. The subject line should also create a sense of persuasion and urgency. It should also indicate readers what to expect in the email.
Keep your email wide
Never make your email message wider than 500-600 pixels wide. Emails that are wider than these sizes requires the readers to scroll horizontally in order to read it completely. This can irritate them and you may not reach the expected email marketing goals.
Tie them to the landing pages
The reader should always be redirected to a landing page from an email. He or she should know what the intention of the email is, the product or service that is offered and how to grab it. There should always be the door that opens right into your business.
Your readers might forget that they opted you and registered at your website. These autoresponders can be sent after one day, five days or after ten days of registration. In addition, each email should include distinct and updated information about your business.
Just to see everything works well, it is best to send a copy of the email to a colleague or a friend. Ask them what they conclude of the email and also, did they find where the call to action is. If it seems unconvincing, you need to work a little more on it.
The Bottom Line
These techniques might help you make your email marketing more effective. Other than these approaches, it is also advisable to add company URL, email addresses or additional contact details if a customer wishes to contact about your business.